At bai, we're on a mission to free activewear from plastic.

We’re kinda an activewear brand.
But kinda not really.

We want to be there with you when you decide to be active or not.

We’re also non-traditional with our fabrics. We’re not about that plastic life, recycled or not. We’re breaking up with synthetic overload. While most activewear is made from recycled plastic bottles and petrochemicals, we’re not about that life –recycled or not. Your skin deserves better than petroleum-derived fabrics.

We choose natural where we can, and thoughtful blends where we need to. We don't claim to be perfect, but we aim to get better every day. 

We produce in Bali with a small team of tailors where we can be part of the process from sampling to production.

Slow fashion at whatever your speed.

Imperfectly eco-conscious. Unapologetically comfy. Built for joyfully doing stuff.

We believe that motion creates emotion. Movement sparks a happier, healthier you – so we make activewear you’ll want on your skin, even before you decide to move.

Our promise

Certified

We only use fabrics that meet OEKO-TEX® Standard 100 + GOTS 6.0, meaning safe for your skin, safe for the planet.

Women-centered

Designed by a female founder + crafted alongside a women-led tailor team in Bali.

Ethical

We work directly and personally with our tailor partner on the ground – no faceless factories.

Imperfectly eco-conscious

We’re breaking up with plastic – wherever we can. Our Booflex fabric blends use only the minimal spandex needed for stretch (no polyester, no nylon). Plus, all our packaging is plastic-free, because sustainability doesn’t stop at the clothes. We’re not perfect, but we’re pushing for better every step of the way..

from our founder

"I created bai because I want movement to be as easy as possible. And for me that is by living in activewear that feels good on the skin. Being active is just the natural next step - literally."